Customer Acquisition, Engineered

Scale Customer Acquisition With a Performance Team Built Around Your Numbers

We help service-based businesses connect campaigns, conversion journeys and sales data into one acquisition system, built to improve lead quality, revenue clarity and profitable scale.

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TRUSTED BY BUSINESSES WHO DEMAND RESULTS

NEC

Domain Group

Pay Advantage

Elite Spinal

ELMO

House of Bamboo

City2Surf

Australian Running Festival

Openair Cinemas

Australian Financial Review

Mortgage Choice

Williamson Barwick

Diimex

Family Zone

Aussie

Sydney Outlet Village

Good Food

Tour de Cure

Solotel

Aria

Openair Cinemas

Your Growth Problem Probably Isn’t Just a Channel Problem.

If leads are inconsistent, acquisition costs are rising or reporting does not explain channel attributed revenue, the issue usually sits deeper than campaign settings. We help you find and fix the commercial system behind performance.

What you’re about to discover will change the way you look at advertising forever…

Book an Acquisition Growth Call

Most Agencies Optimise Campaigns. We Optimise the System Behind Growth.

We connect every part of the customer acquisition journey — from demand and creative to conversion, measurement and customer economics — so your marketing drives real business results, not just platform metrics.

Customer Acquisition

Find and capture profitable demand.

Performance Creative

Turn customer insight into advertising that earns attention.

Conversion Optimisation

Turn more existing traffic into customers.

Measurement

Connect acquisition activity to revenue and margin.

Customer Economics

Optimise around CAC, LTV, MER and contribution margin.

How we work

Six layers. One Acquisition System

Sustainable growth rarely comes from pulling one lever harder. We identify where performance is being constrained, then work across the layers that have the greatest impact on acquisition and profitability.

Strategy & Economics

Define the customers, economics and growth targets: everything else works toward.

Audiences

Unit Economics

Growth Plan

Demand Generation

Capture existing demand and create new demand across paid and organic channels.

Google Ads

Meta Ads

Tik Tok

SEO/GEO

Creative Framework

Turn customer motivations, objections and offers into creative built to perform.

Creative Strategy

Offers

Evidence Testing

Conversion Optimisation

Improve landing pages, websites and customer journeys to convert more existing traffic.  

Website

Landing Page

CRO

Sales Funnels

Data Attribution

Connect platforms, tracking, CRM and revenue data to understand what’s actually working.

Tracking

Attribution

CRM

Revenue & Profit

Customer Economics

Use commercial signals to continuously improve spend, creative, conversion and channel allocation.

CAC

LTV

MER

Contribution Margin

Strategy & Economics

Define the customers, economics and growth targets: everything else works toward.

Audiences

Unit Economics

Growth Plan

Demand Generation

Capture existing demand and create new demand across paid and organic channels.

Google Ads

Meta Ads

Tik Tok

SEO/GEO

Creative Framework

Turn customer motivations, objections and offers into creative built to perform.

Creative Strategy

Offers

Evidence Testing

Conversion Optimisation

Improve landing pages, websites and customer journeys to convert more existing traffic.  

Website

Landing Page

CRO

Sales Funnels

Data Attribution

Connect platforms, tracking, CRM and revenue data to understand what’s actually working.

Tracking

Attribution

CRM

Revenue & Profit

Customer Economics

Use commercial signals to continuously improve spend, creative, conversion and channel allocation.

CAC

LTV

MER

Contribution Margin

Enjoy the power of marketing, creative, technical and data measurement teams aligned to one common goal. Profitable Performance.

How the system learns

Every Signal Should Make the Next Decision Smarter

Performance improves when every interaction feeds the next decision. We connect advertising, website behaviour, CRM and revenue data so spend, creative and conversion decisions get smarter over time.

Work With What You Have

Connect your ad platforms, website, CRM and revenue data. We adapt to your existing stack.

Fix What Isn’t Talking

Every interaction feeds the next. Our system learns across the full journey from first click to final sale.

Optimise What Actually Matters

Continuous feedback improves spend, creative and conversion decisions, leading to stronger growth and higher returns.

The stronger your data feedback loop, the more confidently your acquisition system can scale.

Joshua Smith – Chief Executive Officer
Pais Digital

Book an Acquisition Growth Call

Services That Work Better When Connected

Meta Ads

Create demand with audience, offer and creative testing built for acquisition.
TikTok Ads

Turn native creative and short-form attention into measurable demand.
SEO

Build organic and AI search visibility around commercial buyer intent.
CRO

Turn more of the traffic you’re already paying for into customers.
Creative

Develop performance creative around buyer motivations, objections and real campaign data.
Google Ads

Capture high-intent search demand and turn it into high-value leads.
Data Measurement

Connect campaigns, leads, CRM stages and revenue into clearer reporting.
Web Design

Websites built to convert more traffic into qualified leads and sales.

28%

Increase in leads to agents

28%

Decrease in cost-per-lead (CPL)

16%

Decrease in cost-per-click (CPC)

46%

Increase in click-through-rate (CTR)

growing leads to agents by 28% year-on-year, whilst also reducing our cost-per-lead by 27%, which is an outstanding achievement.

Search

Display

Remarketing

CRO

Melina Cruickshank
Chief Editorial & Marketing Officer
378%

Increase in conversions from paid media

22%

Decrease in cost-per-acquisition

41%

Decrease in cost-per-click (CPC)

620%

Increase in click-through-rate (CTR)

Pais Digital has become a valuable extension of our marketing team over the past three years and has consistently achieved excellent results across the brands they manage…

Meta

Search

Remarketing

Display

Loren Davis
Sports Marketing Manager
42%

Increase in transactions from paid media

19%

Decrease In cost-per-transaction

16%

Increase in conversion rate

67%

Increase in click-through-rate (CTR)

Being one of the largest outdoor cinemas in Australia and New Zealand, we required a digital agency capable of managing our large event portfolio in a highly…

Meta

Search

Display

DHOOH

Marine Grangier
Marketing & Film Program Manager

Who we help

Built for Service Businesses
Ready to Scale Beyond Guesswork

We are designed for established businesses that have moved beyond simply generating more traffic and need a more sophisticated approach to scaling acquisition profitably.

EXACTLY THE RIGHT FIT IF

You spend or plan to invest meaningfully in acquisition, often $20k+/month across paid media, SEO, CRO or website growth.

You sell a service with measurable lead, booking, pipeline or revenue outcomes.

You care about CAC, conversion rates, close rates, payback period and revenue.

You want a partner that can improve more than campaign settings.

You are ready to make decisions from evidence, not opinions.

PROBABLY NOT A FIT IF

You want the cheapest possible ad management.

You are not prepared to improve landing pages, tracking or offer strategy.

You are not prepared to improve landing pages, tracking or offer strategy.

You only care about vanity metrics.

You are not ready to share commercial data required for proper optimisation.

We only take on businesses we know we can help. We’re selective and we cap our intake so every client gets the attention they deserve. The right fit is usually obvious to both of us.

Book an Acquisition Growth Call

CASE STUDIES

Evidence Beats Opinion

Strategy matters. Execution matters more. Here’s what happens when acquisition, creative, conversion and measurement work together.

DIGITAL MARKETING AUTOMATION

Australia’s Leading Events Company

28%

Increase in Revenue

-28%

Decrease in CPA

+42%

Increase in Leads

The automation system completely transformed our marketing funnel. We saw a 28% increase in revenue while reducing our…

Marine Grangier
Marketing & Film Program Manager
HIGH SPEND ACQUISITION AUTOMATION

Leading Real Estate Agency

+378%

Increase in Revenue

-28%

Decrease in CPA

+35%

Increase in Leads

Smart automation delivered a 378% increase in leads while reducing our cost-per-lead by 28%. Game changer!

Melina Cruickshank
Chief Editorial & Marketing Officer
The Sun-Herald City2Surf

How an audience-first digital strategy generated a 378% increase in online conversions

+378%

Increase in Revenue

-22%

Decrease in CPA

+41%

Increase in Leads

Pais Digital has become a valuable extension of our marketing team over the past three years and has consistently achieved excellent…

Loren Davis
Sports Marketing Manager

Built Differently

Why Growth-Focused Service Businesses Choose Us

We are built for businesses that need more than campaign management. We combine commercial strategy, paid media, creative, conversion and measurement so growth decisions are made from evidence, not guesswork.

			TRADITIONAL AGENCY		HIRING IN-HOUSE
Optimises beyond platform metrics					Depends on team
Connects campaigns to CRM, revenue and profit					Requires setup
Improves landing pages and conversion paths					Needs multiple roles
Prioritises by CAC, lead quality and payback					Depends on commercial maturity
Builds creative from buyer insight and performance data					Needs creative capability
Founder-led acquisition strategy					No external perspective
You own your accounts, data and assets

No long-term or lock-in contracts

Australian-based team (All in-house)

Clear reporting across acquisition economics

Access to senior specialists

TECHNOLOGY + MEASUREMENT

Your Tech Stack Isn’t the Problem. Disconnected Data Is.

Most businesses do not need another dashboard. They need cleaner signals, stronger attribution logic, and a clearer link between marketing spend, lead quality, revenue and margin. We work across simple, complex and inherited tech stacks to help leadership make better growth decisions.

Work With What You Have

Connect your ad platforms, website, CRM and revenue data. We adapt to your existing stack.

Fix What Isn’t Talking

Every interaction feeds the next. Our system learns across the full journey from first click to final sale.

Optimise What Actually Matters

Continuous feedback improves spend, creative and conversion decisions, leading to stronger growth and higher returns.

BEFORE WE WORK TOGETHER

Frequently Asked Questions

Most performance agencies focus on individual advertising channels, optimising campaigns and reporting metrics like clicks, leads and ROAS. At Pais Digital, we take a more connected approach. We look at the entire customer acquisition system — from media and creative to website experience, conversion, measurement and customer economics.

Because better campaign performance doesn’t always mean better business performance. Sometimes the biggest opportunity lies in your creative, conversion funnel or tracking infrastructure.

Our focus is on identifying and improving the areas that have the greatest impact on customer acquisition, revenue and profitability — not simply generating more marketing activity.

We partner with established service businesses, lead generation businesses and hospitality brands looking to acquire more customers and scale profitably.

We’re particularly well suited to businesses that have outgrown basic channel management and need a more strategic, connected approach to customer acquisition.

Whether your objective is generating qualified leads, increasing bookings or growing customer revenue, we tailor our strategy around your business model, customer journey and commercial objectives.

Our ideal clients want more than someone managing their advertising accounts. They want a performance partner who understands how marketing investment translates into business growth.

We typically partner with businesses investing a minimum of $30,000 per month in advertising media spend.

At this level, there’s generally greater opportunity to develop a structured acquisition strategy, generate meaningful performance insights and implement ongoing testing and optimisation.

However, the right investment depends on your business model, customer acquisition costs and growth objectives.

Our focus isn’t simply on increasing advertising budgets. It’s on making your existing investment work harder and identifying where additional spend can generate profitable growth.

Absolutely. We work collaboratively with internal marketing teams, combining their knowledge of the business and customers with our specialist performance marketing capabilities.

We can complement your existing team with expertise across paid media, SEO, creative, conversion optimisation and measurement.

Our approach is built around clear responsibilities, open communication and shared commercial objectives, ensuring everyone works towards the same outcomes.

Whether you need specialist channel support or a more integrated acquisition partner, we adapt our involvement to your team’s capabilities and business requirements.

Yes. We provide performance creative services alongside media management because creative plays a critical role in customer acquisition.

Our in-house team develops creative concepts, advertising briefs, static assets, video editing and content production using supplied assets.

For professional filming, UGC creators and original content shoots, we collaborate with specialist production teams. Importantly, our creative approach is informed by audience insights, customer motivations and campaign performance data. This allows us to continuously test and refine what resonates with your customers.

Creative services are scoped separately from media management, giving you flexibility over production requirements and budget.

Absolutely. You shouldn’t need to replace your existing technology to improve marketing performance.

We work across a wide range of websites, CRMs, advertising platforms, analytics tools and marketing automation systems.

Our approach starts with understanding your existing infrastructure, identifying tracking or integration gaps and determining where improvements are needed.

This might involve improving conversion tracking, connecting CRM and advertising data, strengthening attribution or providing clearer visibility into leads, customers and revenue.

Where your existing systems support your objectives, we work with them. Where limitations exist, we recommend practical improvements rather than unnecessary rebuilds.

Our goal is to make your technology work harder for your business.

ROAS is useful, but it doesn’t always tell you whether your marketing is generating profitable growth.

We connect marketing performance with the commercial metrics that matter to your business, including customer acquisition cost (CAC), customer lifetime value (LTV), marketing efficiency ratio (MER), qualified leads, revenue and contribution margin.

Where data allows, we also look beyond the initial conversion to understand lead quality and customer value.

Our custom reporting dashboards bring relevant performance data together, giving you 24/7 visibility into what’s working and where opportunities exist.

The goal isn’t simply better reporting. It’s better decisions that improve customer acquisition and profitability.

We begin identifying growth opportunities before you become a client.

During our initial consultation process, we review your marketing activity, website, landing pages, conversion funnels, creative and measurement setup to identify potential performance gaps and opportunities.

Once engaged, we conduct a comprehensive audit using deeper platform access, business information and performance data.

These findings inform a prioritised strategy and action plan focused on the areas most likely to improve acquisition performance.

Some opportunities become apparent quickly, while others require deeper analysis and testing. Our priority is identifying the changes that can deliver the greatest commercial impact.

Our onboarding process is designed to understand your business, establish the right infrastructure and build a strategy for profitable growth.

Brand Immersion: Meet your dedicated Pais Digital team to discuss your business, customers, competitive landscape, goals and commercial objectives.

Audit & Strategy: We conduct a comprehensive review of your acquisition channels, creative, website, conversion funnels and measurement infrastructure to develop a prioritised strategy.

Implementation: We establish or improve your marketing infrastructure, address critical tracking gaps and begin executing the agreed strategy.

Reporting & Optimisation: We build a custom dashboard with 24/7 access to performance data and establish weekly, fortnightly or monthly meetings based on your needs.

Throughout the first 90 days, our focus is on building strong foundations, implementing priority improvements and establishing a continuous process of testing and optimisation.

Our fees depend on the services required, the complexity of your marketing activities and the level of strategic and technical support involved.

For paid media management, fees may be structured as a percentage of advertising spend or a fixed monthly retainer, depending on the engagement.

Broader services such as SEO, creative, CRO, website development and measurement are scoped according to your requirements.

We don’t believe in one-size-fits-all packages. Every proposal is tailored to your business.

The best starting point is a conversation about your business and growth objectives so we can recommend the right approach.

Ready to Find What’s Blocking Your Profitable Growth?

Book an Acquisition Growth Call and we’ll review your campaigns, website, tracking and sales data connect, then identify the biggest blockers to better lead quality, lower acquisition cost and clearer revenue growth.

Book an Acquisition Growth Call

We only open a small number of spots at a time. So if you meet the criteria, schedule a call today!.